Alumni Relations Policy of Multidisciplinary Universities (on the Example of the Far Eastern Federal University)

Keywords: alumni relations, social capital, social field, education policy


Alumni relations is a comparatively new sphere for Russian universities. Universities are trying to build new culture of the relationships with alumni from scratch. This article examines this challenge through interviewing deans of typical Russian multi-field University. Based on 11 semi-structured interviews, the article explores such topics as university culture, institutionalisation, communication, attitudes, and how both alumni and alma mater can benefit from cooperation. Relying on the theoretical frameworks of social fields and social capital, the article elaborates what theoretical and practical principles underlie effective alumni relations policy. The findings set five principles of alumni relations policy: 1) openness of the university and its campus for all alumni; 2) institutionalisation of the communities of stable social fields; 3) support of informal communities and individual ambassadors; 4) support of evolving communities at the university; and 5) development of alumni relations formats and practices. Considering the absence of a culture of material help and donations, such support cannot be the focus of alumni relations work. Instead, solid interpersonal relationships should be built, promoting the values of trust and cooperation, where alumni associations and informal communities play real role.


Download data is not yet available.


Aslinger T.A. (2018) Factors Leading Alumni of Public Universities to Financially Contribute to Their Alma Mater (PhD Thesis), Nashville, TN: Trevecca Nazarene University.

Bondarenko N.V., Gokhberg L.M., O. Zorina et al. (2020) Indikatory obrazovaniya: 2022: statisticheskiy sbornik [Indicators of Education in the Russian Federation: 2022: Data Book]. Moscow: HSE.

Bourdieu P. (2002) Formy kapitala [Forms of Capital]. Journal of Economic Sociology, vol. 3, no 5, pp. 60–74.

Bulatova G.A. (2020) Trudoustrojstvo vypusknikov vysshikh uchebnykh zavedeniy: analiticheskiy obzor statisticheskikh dannykh i materialov issledovaniy [Graduate Employment of Higher Educational Institution: Analytical Review of Statistical Data and Research Materials]. Economics Profession Business, no 3, pp. 14–20.

Coleman J. (2001) Kapital sotsial´ny i chelovecheskiy [Social and Human Capital]. Social Sciences and Contemporary World, no 3, pp. 122–139.

Dean K.W., Jendzurski M.B. (2021) Achieving Student Success through Alumni Re-activation: A Virtual Interpersonal Engagement Approach. Journal of Access, Retention, and Inclusion in Higher Education, vol. 4, iss. 1, Article no 7.

Dollinger M., Arkoudis S., Marangell S. (2019) University Alumni Mentoring Programs: A Win-Win? Journal of Higher Education Policy and Management, vol. 41, no 4, pp. 375–389.

Dyakova M.A. (2020) Osnovnye napravleniya deyatel´nosti po sodejstviyu trudoustrojstvu vypusknikov vuza (na primere Tikhookeanskogo gosudarstvennogo universiteta) [Main Activities to Promote Employment of University Graduates (on the Example of the Pacific State University)]. Uchenye zametki TOGU, vol. 11, no 1, pp. 73–79.

Ebert K., Axelsson L., Harbor J. (2015) Opportunities and Challenges for Building Alumni Networks in Sweden: A Case Study of Stockholm University. Journal of Higher Education Policy and Management, vol. 37, no 2, pp. 252-262.

Fligstein N., McAdam D. (2012) A Theory of Fields. Oxford: Oxford University.

Gallo M.L. (2017) How Are Graduates and Alumni Featured in University Strategic Plans? Lessons from Ireland. Perspectives: Policy and Practice in Higher Education, vol. 22, no 3, pp. 92–97.

Gallo М.L. (2014) Creating a Culture of Giving in Irish Higher Education: An Education in Direct(ing) Philanthropic Giving in Ireland. European Journal of Higher Education, vol. 4, no 4, pp. 373–387.

Hennig-Thurau T., Langer M.F., Hansen U. (2001) Modelling and Managing Student Loyalty. Journal of Service Research, vol. 3, no 4, pp. 331–344.

Iskhakova L., Hoffmann S., Hilbert A. (2017) Alumni Loyalty: Systematic Literature Review. Journal of Nonprofit & Public Sector Marketing, vol. 29, no 4, pp. 274–316.

Kilburn A., Kilburn B., Cates T. (2014) Drivers of Student Retention: System Availability, Privacy, Value and Loyalty in Online Higher Education. Academy of Educational Leadership Journal, vol. 18, no 4, pp. 1–14.

Kramer B., Zent R. (2019) Diaspora Linkages Benefit Both Sides: A Single Partnership Experience. Global Health Action, vol. 12, no 1, Article no 1645558.

Kuzminov Ya.I., Semyonov D.S., Froumin I.D. (2013) Struktura vuzovskoy seti: ot sovetskogo k rossiyskomu "master-planu" [University Network Structure: From the Soviet to the Russian ‘Master Plan’]. Voprosy obrazovaniya / Educational Studies Moscow, no 4, pp. 8–69.

Kuzminov Ya.I., Yudkevich M.M. (2021) Universitety v Rossii: kak eto rabotaet [Russian Universities: How the System Works]. Moscow: HSE.

Lin N. (2001) Social Capital: A Theory of Social Structure and Action. Cambridge: Cambridge University.

Liu Y. (2006) Determinants of Private Giving to Public Colleges and Universities. International Journal of Educational Advancement, vol. 6, no 2, pp. 119–140.

Maksaev A.A., Petrovskaya N.E. (2022) Financing of Activities of Modern Educational Organizations Based on Sustainable Long-Term Relations with Clients: Endowments (US Experience). Сooperation and Sustainable Development. Lecture Notes in Networks and Systems, vol. 245 (eds A.V. Bogoviz, A.E. Suglobov, A.N. Maloletko, O.V. Kaurova), Cham: Springer, pp. 1107–1114.

McNamee C.D., Drezner N.D. (2022) Breaking Stereotypes about Alumni Donors: Who Gives First? A Discrete-Time Hazard Model. The Journal of Higher Education, vol. 93, no 2, pp. 220–247.

Moore D., Bowden-Everson J. L.-H. (2012) An Appealing Connection—the Role of Relationship Marketing in the Attraction and Retention of Students in an Australian Tertiary Context. Asian Social Science, vol. 8, no 14, pp. 65–80.

Pedro I., da Costa Mendes J., Pereira L.N. (2021) Understanding Alumni-Alma Mater Commitment Relationships Upstream and Downstream. Journal of Marketing for Higher Education, vol. 31, no 2, pp. 175–196.

Putri D., Setiawan A.D., Hidayatno A. (2020) A Conceptual Model to Maintain Pilgrims Trust and Loyalty: A System Dynamics Approach. Proceedings of the 3rd Asia Pacific Conference on Research in Industrial and Systems Engineering (virtually, 2020, June 16), pp. 154–158.

Rastorgueva N.F. (2009) Kachestvo obrazovaniya—zalog konkurentosposobnosti vypusknika [The Quality of Education Is the Key to the Competitiveness of the Graduate]. Vysshee obrazovanie v Rossii / Higher Education in Russia, no 1, pp. 87–90.

Ribes-Giner G., Peralt Rillo A. (2016) Structural Equation Modeling of Co-Creation and Its Influence on the Student’s Satisfaction and Loyalty towards University. Journal of Computational and Applied Mathematics, vol. 291, January, pp. 257–263.

Sainov M.P. (2020) Transformatsiya vysshego stroitel´nogo obrazovaniya i kachestvo podgotovki vypusknikov [Transformation of Higher Education in Civil Engineering and Quality of Training of Graduates]. Stroitel'stvo: nauka i obrazovanie / Construction: Science and Education, vol. 10, no 2, pp. 1–21.

Shcherbina N.F. (2020) S yubileem, rodnoy vuz! [Happy Anniversary, Alma Mater!]. Vestnik Vostochno-Sibirskogo gosudarstvennogo instituta kul´tury, no 2 (14), pp. 156–159.

Smirnova T.V. (2020) Obuchenie navykam uspeshnogo trudoustrojstva i planirovaniya kar´ery vypusknikov kak odna iz prioritetnykh zadach vuza [Teaching Skills of Successful Employment and Career Planning of Graduates as One of the Priorities of the University]. Vestnik sovremennykh issledovaniy, no 2–5 (32), pp. 31–32.

Solodovnik T.V. (2016) Endaument-fondy v Rossii i SShA: Sravnitel´ny analiz [Endowment Funds in Russia and the USA: Comparative Analysis]. Aktual´nye problemy gumanitarnykh i estestvennykh nauk, no 5–2.

Strauss A., Corbin J. (1994) Grounded Theory Methodology: An Overview. Handbook of Qualitative Research (eds N.K. Denzin, Y.S. Lincoln). London: Sage Publications, pp. 1–18.

Tomlinson M. (2017) Forms of Graduate Capital and Their Relationship to Graduate Employability. Education + Training, vol. 59, no 4, pp. 338–352.

Vyalykh S.D. (2020) Sertifikatsiya kvalifikatsiy vypusknikov professional´noy obrazovatel´noy organizatsii kak instrument nezavisimoy otsenki kachestva podgotovki kadrov dlya ekonomiki regiona [Certification of Qualifications of Graduates of a Professional Educational Organization as an Instrument for Independent Assessment of the Personnel Training Quality for the Region’s Economy]. Pedagogicheskiy poisk, no 7–8, pp. 45–47.

Weerts D.J., Cabrera A.F., Sanford T. (2010) Beyond Giving: Political Advocacy and Volunteer Behaviors of Public University Alumni. Research in Higher Education, vol. 51, no 4, pp. 346–365.

Weerts D.J., Ronca J.M. (2007) Profiles of Supportive Alumni: Donors, Volunteers, and Those Who “Do It All”. International Journal of Educational Advancement, vol. 7, no 1, pp. 20–34.

Wit de H., Minaeva E., Wang L. (eds) (2022) International Student Recruitment and Mobility in Non-Anglophone Countries: Theories, Themes, and Patterns. London: Routledge.

Yanovoy V.V. (2020) Ne teryat´ svyaz´ s vypusknikami [Do Not Lose Touch with Graduates]. Amurskiy meditsinskiy zhurnal / Amur Medical Journal, no 1 (20), pp. 102–103.

Zemtsov D.I., Yaskov I.O. (2021) Neformal'nye studencheskie obyedineniya v usloviyakh pandemii COVID-19 [Informal Student Groups in the Context of the COVID-19 Pandemic]. Voprosy obrazovaniya / Educational Studies Moscow, no 4, pp. 97–116.

Zhimin L., Chen Ch., Wang X. (2016) Alumni Relations in Chinese HEIs: Case Studies of Three Major Universities. Frontiers of Education in China, vol. 11, no 1, pp. 74–101.

How to Cite
Khukalenko, Iuliia, and Dmitry Zemtsov. 2023. “Alumni Relations Policy of Multidisciplinary Universities (on the Example of the Far Eastern Federal University)”. Voprosy Obrazovaniya / Educational Studies Moscow, no. 1 (April), 219-45.
Research Articles