An Approach to the Interpretation to Intermediary Service Construction in the Software Products Market

  • A. Efimov
Keywords: positioning, software market, intermediary firm, target audience, life cycle, consumer preferences, software promotion

Abstract

The role of the intermediary organizations rendering services in the IT-Market increases against progressing rates of creation software products. Activity of the intermediary organizations in software market consists in granting services of special shape. Thus treatment of intermediary service concept and approaches to its build up are not well structured and systemized. Diversity of possible variants of service construction creates considerable difficulties at modeling and management of intermediary activity processes in the IT Market.

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Published
2010-01-26
How to Cite
EfimovA. (2010). An Approach to the Interpretation to Intermediary Service Construction in the Software Products Market. BUSINESS INFORMATICS, 4(2), 46-49. Retrieved from https://vo.hse.ru/index.php/bijournal/article/view/26327
Section
Business processes modeling and analysis